Elephant Ventures

WHI Papers

(Hang on...What's a WHI paper?)

Pronounced like "Why?", we've written a series of SHORT, DIRECT, and CLEAR "WHI" papers for you to use as learning tools. We figured that nobody had time to read 40 page dissertation-like white papers so we left off The Extra (T.E.) and we call our briefs WHI papers.

Branding 101 (95K PDF, 2 Pages)