Mar 24, 2016 - by Art Shectman

At Elephant Ventures, we live and breathe big data and analytics, but our work doesn’t take us into every nook and cranny of the big data world on a regular basis. Like most firms in the big data arena, we work in mainstream areas in fields like marketing, advertising, manufacturing, finance, health, and national security.

But you can’t spend big chunks of your time thinking about big data without becoming aware of some of the niche applications that put big data to some interestingly specialized purposes.