At Elephant Ventures, we live and breathe big data and analytics, but our work doesn’t take us into every nook and cranny of the big data world on a regular basis. Like most firms in the big data arena, we work in mainstream areas in fields like marketing, advertising, manufacturing, finance, health, and national security.
But you can’t spend big chunks of your time thinking about big data without becoming aware of some of the niche applications that put big data to some interestingly specialized purposes.
This is part 2. Please see part 1 here.
We begin with a gaming industry, as data-driven as it knows how to be, that’s struggling to attract the important millennial demographic to a casino’s most profitable offering, the slot machine.
What’s keeping millennials away?
One flattering answer is that they’re just too smart.
What comes to mind when you hear the words “gaming industry?”
Your answer may well depend on your age.
For baby boomers and some Gen X-ers, the words are most likely to conjure images of slot machines, blackjack tables and buffets that never end.
What Innovators Need to Know about DevOps to Mitigate Risk and Accelerate Their Ventures