Mar 17, 2016 - by Art Shectman

This is part 2. Please see part 1 here.

We begin with a gaming industry, as data-driven as it knows how to be, that’s struggling to attract the important millennial demographic to a casino’s most profitable offering, the slot machine.

What’s keeping millennials away?

One flattering answer is that they’re just too smart.

Mar 09, 2016 - by Art Shectman

What comes to mind when you hear the words “gaming industry?”

Your answer may well depend on your age.

For baby boomers and some Gen X-ers, the words are most likely to conjure images of slot machines, blackjack tables and buffets that never end.

Nov 04, 2014 - by Art Shectman

In my experiences in the direct marketing and lead generation world, I keep feeling that the gaming industry in the US is missing a MASSIVE body of knowledge around how affiliates have been operating for decades in industries that are just a regulated as gaming.

Oct 21, 2014 - by Art Shectman

I recently attended the Global Gaming Conference and found myself wandering through the slot floor of a number of casinos. What struck me was that the machines seemed to be bigger, brighter, louder, and simpler. I came to feel totally disinterested in the floor. I held an internal debate as to why I was feeling this, and at the end, I felt like I came to realize why.