At Elephant Ventures, we live and breathe big data and analytics, but our work doesn’t take us into every nook and cranny of the big data world on a regular basis. Like most firms in the big data arena, we work in mainstream areas in fields like marketing, advertising, manufacturing, finance, health, and national security.
But you can’t spend big chunks of your time thinking about big data without becoming aware of some of the niche applications that put big data to some interestingly specialized purposes.
This is part 2. Please see part 1 here.
We begin with a gaming industry, as data-driven as it knows how to be, that’s struggling to attract the important millennial demographic to a casino’s most profitable offering, the slot machine.
What’s keeping millennials away?
One flattering answer is that they’re just too smart.
In my experiences in the direct marketing and lead generation world, I keep feeling that the gaming industry in the US is missing a MASSIVE body of knowledge around how affiliates have been operating for decades in industries that are just a regulated as gaming.
I recently attended the Global Gaming Conference and found myself wandering through the slot floor of a number of casinos. What struck me was that the machines seemed to be bigger, brighter, louder, and simpler. I came to feel totally disinterested in the floor. I held an internal debate as to why I was feeling this, and at the end, I felt like I came to realize why.