SE: Product Branding |
Single Edition is a lifestyle destination that supports individuals living solo. Single Edition was envisioned by the founders as a website that would be designed specifically for singles. The content needed to change throughout the site regularly. Functionality needed to include a solid Content Management System for ease in backend administration. The front end needed to include clear, concise messaging with ease of use for the users. The site needed to include newsletter sign-up, Ask the Expert Q & A section, Single Spotlight interview posting, and daily news articles.
Single Edition launched with all of the Phase One requirements included a high end Content Management System, a comprehensive architecture which appeals to the target audience with the functionality to support an automated newsletter sign-up, Ask the Expert Q & A section, Single Spotlight interview forms and daily news articles.
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