Rush: Product Branding |
Rush Industries had a product with a strong customer base but needed to update the product packaging in order to attract new customers. The current packaging was outdated, and did not accurately represent the required image of the product. The goal was to penetrate an entirely different market with a product which was representative of the specified higher-end market.
Elephant Ventures researched competition and created overall market and branding strategy based on client goals. Elephant Ventures re-designed the product brand to compete in a higher-end market including messaging, logo and product packaging. Elephant Ventures highlighted the value proposition, call-to-action and the security features.
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